Piece Of Jeans: Unique products from end-of-life denim

Piece Of Jeans is a Tampere-based upcycling company that Moona Kansanen leads. Piece Of Jeans originated when Kansanen wanted to patch or recycle her old jeans instead of dumping them in the garbage. The idea was that a worn-out pair of jeans could be used to make a new, environmentally friendly pair of jeans. 

The pattern and the pieces of fabric became a unique design, which was later registered to protect the company’s design rights throughout Europe. The design enables manufacturing a wide range of textile products. For raw material, Piece Of Jeans uses surplus and end-of-life denim collected from customers. 

Piece Of Jeans’ cooperation with Lounais-Suomen Jätehuolto (LSJH) took off easily and quickly after Kansanen contacted LSJH. She was invited to find suitable materials, which was how cooperation started.

‘We both focus strongly on recycling and waste reduction. We encourage all operators in this sector to cooperate. Let’s collect waste and find new users and uses for it’, said Kansanen.

Piece of Jeans’s Moona Kansanen presents the company’s fabric design made with end-of-life textiles.

The idea of using consumers’ end-of-life textiles emerged from personal experiences.

‘As a consumer, I have thought a lot about and regretted the fact that clothes fall apart quickly. I thought I was probably not the only one with this problem’, said Kansanen. 

Recovered denim and the characteristics of the fabric influence the finished products made from it. A stretchy fabric is more suitable for close-fitting clothes, while rigid denim is more suitable for other products. Piece Of Jeans uses a wide range of denim fabrics for its products, as long as they are not worn out from use or otherwise too thin. For stretch fabric, the quality is particularly important for durability.

Piece Of Jeans’s design is also seen in the KAMU collection

In addition to clothing and accessories, Kansanen has also designed the denim hoods for the KAMU collection containers. The KAMU collection is an end-of-life textile collection organised by LSJH, bringing collection points close to consumers, shops, and flea markets. Designing a denim hood for the container was fun and a welcome change for Kansanen.

‘Designing the hood was fascinating. First, I had to consider the shape and functionalities of the container’, said Kansanen.

‘Then, I had to consider how the container would be emptied and how the hood would be removed and put back as easily as possible’.  

‘Designing the hood was different to designing clothes. There were not so many details to consider and no need to think about clothing technology’, Kansanen said. She is already dreaming of the continuation of the KAMU collection and its expansion to other parts of Finland.

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